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Digital Marketing - Strategy & Setup

Digital Marketing - Strategy & Setup

Digital Marketing - Strategy & Setup

Below we explore some key reasons why a digital marketing strategy be a good idea for you and your business.

Situational analysis

The first thing you need to do when developing your digital marketing plan is to carry out an internal and external analysis (SWOT analysis) of the company. A useful framework for this is the SWOT analysis that allows you to look at the strengths, weaknesses, opportunities, and threats for your company and the market at large.

Establish Digital Marketing Goals

Once you have your place in the market and your strong points in mind, work on establishing some goals to create a clear idea of where your actions should take you. Everything you plan has to work towards meeting those goals. You can work on developing this part of your digital marketing plan with the SMART goals framework in mind: specific, measurable, attainable, relevant, and timely goals.

Define the Marketing Strategy

Once you’ve defined your business objectives, what are you going to do to achieve them? Personalization is becoming increasingly important in digital marketing. Therefore, when it comes to defining your strategy for carrying out your plan, keep the followingfactors in mind.

Digital Strategies and Tactics

Based on your objectives (attraction, conversion and loyalty), we start to carry out different strategies: email marketing campaigns, social media campaigns, web optimization, SEO strategies, paid media advertising, etc. The value formats for acquisition are very varied and you can do with ebook downloads, create infographics or any kind of digital assets, and also offer discounts, promotions or webinars etc. 

Thanks to automation tactics, you'll be able to create workflows that allow you to create hundreds of campaigns for more clicks. You’ll be able to personalize messages based on your buyer persona, increasing your chances for success. Not only that, but you’ll also be able to convert them into clients, depending on their interactions with the brand.

Set up a digital marketing plan

  • Define Your Client’s Objectives
  • Understand Audience Needs
  • Research the Target Audience
  • Conduct a Competitor Analysis
  • Develop a Content Strategy
  • Copywriting
  • Integrate Multiple Channels
  • Create Valuable Content
  • Quality Over Quantity
  • Digital Advertising
  • Social Media Marketing
  • Email Marketing
  • Focus on Expanding
  • SEO (Search Engine Optimization)
  • Measure, Analyze and Adjust Results


Digital Marketing starting at

USD 5'000.00/MONTH

+Performance-based bonus


We at UNAXYS Costa Rica SRL are a team of digital natives and certified professionals with years of experience that offers you first-class 24/7/365 services for drupal projects, cloud and web hosting as well as digital marketing.

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