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Digital Marketing - Campaign Buildout

Digital Marketing - Campaign Buildout

Digital Marketing - Campaign Buildout

No matter which platforms you want to run your campaign on, they all have something in common.

Set your campaign goal

  • Deciding what you want to achieve with your goal is the first step, here are a few questions to help:
  • What is the problem you are trying to solve?
  • Why does the problem exist?
  • What solution to the problem are you going to focus on?

Define your audience

  • WHO are the stakeholders in your advertising campaign and how can you involve them?
  • WHAT they care about and how are you going to get them to participate in the solution.
  • WHERE to find these people in order to reach them. It can be online like specific websites, social media platforms, comunities, online magazines they read, in what countries or cities they live in and so on.

Call to action

  • Your target audience must be able to easily understand what you are asking them to do in a short period of time.
  • Building trust is crucial. This starts from a professional-looking website through to the legal notice and privacy policy when you collect email addresses.
  • Consider how much time your audience is willing to spend on the service or product that calls you to action, and tailor your call to action accordingly.

As long as you know where you might lose people along the way to your product or service, A/B tests and funnels make it easier for you to identify and fix mistakes. Once you've set up your campaign, ask a few family members or friends to walk through the process and give you feedback.

Set a budget

No budget is too big or too small, but this will determine how you can implement your campaign, so this is an important step. If your budget is zero or very low, consider which network or partners you can use to distribute your campaign. When budgeting, think about what budget your competition might have. As David, it usually makes few sense to start a campaign against a Goliath.

Digital assets

Once you have decided which digital channels you want to use - search ads, content delivery networks, websites, online magazines, blogs, Facebook, Instagram, YouTube, podcasts etc. then you have to think about the digital assets. For successful visual representations, think about what is memorable and or thought-provoking. Through methods such as wit and humor, shock and awe, or compassion and joy, you can stir people's emotions. It is important to understand what is effective for your target audience and, above all, which method best represents your company's values.

For example, a coffee brand could decide to publicize its responsibility towards coffee farmers with authentic storytelling in order to sell more. A charity, on the other hand, publishes videos of school children whose annual school costs were donated. Florists or garden centers, on the other hand, sell their plants with happy people pictures, because plants make them happy etc.

Implement your campaign

  • Establish the exact timeline from start to completion.
  • Plan the measures you need to take to achieve this.
  • Using apps like Trello, Clickup, Monday, etc. will help you stay on the right track.
  • Always be prepared to make any adjustments and fine-tuning to your campaigns.

Measuring success

So that you know exactly whether you have achieved your goals with your campaigns, you must evaluate the collected data. With reporting and statistical evaluation, you can not only adjust campaigns and control processes, but also make a significant contribution to making the next campaigns even more efficient and stronger.

Set up a digital marketing plan

  • Define Your Client’s Objectives
  • Understand Audience Needs
  • Research the Target Audience
  • Conduct a Competitor Analysis
  • Develop a Content Strategy
  • Integrate Multiple Channels
  • Create Valuable Content
  • Quality Over Quantity
  • Digital Advertising
  • Social Media Marketing
  • Email Marketing
  • Focus on Expanding
  • SEO (Search Engine Optimization)
  • Measure, Analyze and Adjust Results


Digital Marketing starting at

USD 5'000.00/MONTH

+Performance-based bonus


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