Skip to main content
Brand Awareness

Brand Awareness

Increase Your Brand Awareness

It's no secret that brands have largely gone digital in recent years. We live in a digital age where people are more connected than ever and companies are using this to promote their brands digitally. But how do companies manage to effectively reach their customers digitally?

In this article, we reveal the basics of digital marketing and how it can be used to increase brand awareness.

Branding can be your trump card to outperform those who have better rankings and better search engine optimization than you. Branding is the creation of a strong positive image of your company and your products in the minds of your customers. This is a proven and safe way to attract new customers and keep regular customers coming back.

Brand Building and SEO

What many people don't know is that branded URLs rank higher in an SEO strategy than traditional links.

The magic words are strategy, setup, tracking. reporting and optimization. Without employing SEO strategies it's very difficult to build your digital branding. The first parts includes a good UX Design to be appealing easy on the eyes and the website should be very useful with structured navigation and a website should also load quickly. The content needs to be relevant and manageable - even if visitors don't have time to go through many words, they should get an overview of what you say. These three factors contribute significantly to search rankings and improve user experience.

Branding is an important tool to get your online presence more clicks and ultimately sales. Creating a strong and memorable brand helps build trust and loyalty between you and your customers. SEO branding is a helpful way to do this.

SEO branding makes it easier for potential prospects to find you online and decide to click on your website. Additionally, a well-thought-out SEO branding strategy and identity will help you stand out from your competitors and increase the likelihood that your content will be shared and seen by more people, thereby generating more traffic to your website.

Your product may be better, your content may be fantastic, but that hardly matters - the niche giants would still rank above you and appear in the knowledge panels and feature snippets.

Google simply wants to do the right thing for their users. That's why they list the most credible brands and products in their top 10 results so that no user is fooled. Even if the smaller companies need it more, this is how the larger brands get the most atraction, generating traffic and skyrocketing click-through rates. It just proves that the bigger the brand, the greater the chances of getting clicked.

Now we'll show you some ways SEO strategies can increase brand awareness

Build backlinks

Building backlinks is an effective way to improve your position in search engines for brand awareness. Backlinks like guest blogging, link exchanges, social sharing, and more act as a bridge between your website and other websites and help search engines determine the relevance and quality of your content. When trying to build backlinks for SEO purposes, other elements such as content marketing and social media engagement should also be considered.

Optimize content marketing strategies for branding

Do your research well and use your analysis software. With this you can see what users want, what users need and what they are looking for in search engines and voila, you have a great branding strategy.

Once you have this information, implement OnPage SEO at its best. Place the specific keywords and reach the right people with longtail keywords strategically in the title, metadata and subheadings. Make sure that you appear in the SERPs in the featured snippets. This will get your content into high gear and your brand recognition will take care of itself.

Niche audience

The further you conquer your niche, the greater your chances of making a sale. Of course, this is easier said than done.

Social media offers an ideal platform to find the right audience, attract potential customers and convert them into customers. But how? The best way to start this is with intelligent keyword research. As a rule, it doesn't make much sense to focus on keywords that can't be topped, e.g. Nike Shoes or Apple iPhones.

So the more you focus on a single niche product, the more recognition you will get for it. Repeat customers additionally adopt marketing through word of mouth and this will further boost their brand awareness.

Building a positive brand image

With the right SEO branding strategy, companies can reach their target group better and ensure that they are perceived as a reliable and authentic source of information. SEO and branding, based on the target audience and the way the brand appears, can together play a big role in shaping a company's identity.

Local SEO

Another SEO trick that can help boost brand awareness is using local SEO. What is that? Let’s say you search for a Google search page about “real estate” in general. You've probably noticed that Google shows you a whole list of Realtors in your area.

This is because Google's local search algorithm includes a "proximity factor," meaning that your location is taken into account when you search with a local keyword, even if you don't include a city name or "near me."

Funnel content

Remember that not everyone who lands on your website is ready to buy. Some users have never heard of your brand! Here marketers use the marketing funnel to divide their target group into different phases of the customer journey. From there, they create content tailored to people in these different stages.

The typical stages of a digital marketing funnel are as follows:

  • Awareness: The user researches their problem and possible solutions.
  • Consideration: The user is interested in solving their problem using your products or services.
  • Purchase: The user trusts your company to solve their problem and is willing to buy from you.

The big factor that moves these prospects through the funnel is trust. As they progress through your marketing funnel, they learn more and more about what you can offer them and that they can trust your company to solve their problem. This means that if someone visits your blog in the awareness stage of the funnel, they are probably not ready to see the advertising language, let alone your prices. They simply want to be convinced by your offer or their expertise in their field.

“Google only loves you when everyone else loves you first.“ - Brian Dean


We at UNAXYS Costa Rica SRL are a team of digital natives and certified professionals with years of experience that offers you first-class 24/7/365 services for drupal projects, cloud and web hosting as well as digital marketing.

  • UNAXYS Costa Rica SRL
    Calle Alfonso #2
    40301 Santo Domingo de Heredia
    Costa Rica, Central America